The Ally B Woman is always on-trend whether dressed up or dressed down. She is unique in who she is, a bit of a rebel, a fearless risk-taker, unafraid to stand out with her style. She doesn't put any limits on how she can dress. Whatever she wears, she wears it with confidence. She is unaffected by others opinions of her, far too busy living her best life to care. What she seeks is affordable, quality, fashion-forward pieces, so she can save her money for those designer shoes and handbags she is always admiring.